Boosted Its Conversion Rate by 300%

Step-by-step How We Created a New Menace in Dubai's Real Estate Market

+300%
Conversion Rate
-75%
Cost per Lead
+372%
ROI in ADS & SMM
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Excellent presentation Juan I can see the passion here and sincerely appreciate it. You have put in a lot of thought so you my man I like the design.

Salman Rizvi - Owner of EVH Real Estate

Yes, you heard right! A few months ago, we helped an average real estate agency in Dubai become a top one. I'm going to show you how we did it with an easy guide. Since I firmly believe in providing value for free, so walk with me.

I'll explain it in three main steps: when we found the problem, what we did to fix it, and how it quickly made a big change.

For each step, I'll give you something to take action on, so by the end you'll find key points of improvements to leverage your business today.

The moment we detected the issue

Did you know over 2 million people search for Dubai real estate online in English? Yes, finding people interested isn't the problem.

Most agencies in Dubai don't struggle with getting traffic; their issue is converting visitors into customers.

Why is that? It's because many potential customers don't trust them. They end up choosing an agency with a better reputation or image, which was exactly the problem EVH Real Estate was facing.

Imagine a small growing tree in the middle of a jungle. If it doesn't get enough sunlight because big trees are blocking it, what happens? It doesn't grow. Just getting a few recommendations isn't enough.

That's how it is in Dubai. There are so many agencies around, it's like throwing a rock and hitting one. But only the big ones get all the attention from those 2 million searches.

We're not here to just talk about the big agencies, though. We're here to learn the rules of the game and use them to our advantage.

While smaller agencies might not see the importance of digital presence, the big corporations do, and they are using it to grow quickly. EVH was smart to invest in their digital presence, and it really paid off.

Action step:

Let's pretend you are someone new to Dubai and looking at different real estate agencies online. Think about these questions:

  • What makes this agency different?
  • Why should I trust them?
  • Who is behind this agency?
  • Are they legit? Are they licensed?
  • Why should I choose them over fam Properties?
  • How can I get in touch through the website? How easy is it?

If you find any of these questions hard to answer, write it down. I'll help you fix that in a second.

What we did to fix it

Well, if trust is the issue… Where does it play a role?
When an investor does his due diligence
When someone new is thinking about buying from you
When someone new is thinking about selling and looks at how you market properties compared to others
When someone from another country finds you on the internet
With every dollar you spend on ads
Especially every time you spend money for each click on Google ads

Your website is the first hello and your never-sleeping salesman. Whenever you talk to someone who might become your customer, they will look up your website.

That's what we did for EVH. We used design and psychology to make them look like the boss right away when new people see them. New people who don’t know you yet are really important because they help your business get bigger.

  1. Testimonials
  2. Reviews
  3. Clear CTA
  4. Certifications
  5. Fixed CTA

All these things are on every page of the website. So, no matter where you start looking at the website, you will see that EVH is a trustworthy real estate company.

Action step:

Ok so how do we make our website a trust generator? Try these:

  • Risk Reversal + USP (Unique Selling Proposition): Offer guarantees or returns to reduce buyer risk, and highlight your unique services that set you apart from others.
  • Reviews + Social Proof: Show customer reviews and testimonials to prove that others have had good experiences with your service. Link them to Google/Facebook
  • Trust Badges + Reputation: Display badges from accredited organizations and emphasize your good reputation to show credibility.
  • Personality + Face: Show the real people behind your business, such as team photos, to make your site more relatable and personable.
  • “Like, Know & Trust” Factor: Develop content that helps visitors like you, know you, and trust you through relatability, transparency, and consistent communication.
  • Emotional Back Story: Share a compelling story about why you started your agency or your mission, which can create an emotional connection with visitors.

What about conversions? Here you go, make sure you have all of these:

  1. Call To Action (CTA): This is a button or link on your website that tells visitors exactly what you want them to do next, like "Call Now" or "View Listings".
  2. Incentive to Take Action: This is something that encourages visitors to actually use the CTA. It could be a free consultation, a discount, or exclusive access to new listings.
  3. Mobile Responsiveness: This means your website looks good and works well on mobile devices. Since many people browse on their phones, this is crucial for keeping visitors engaged.
  4. Speed & Functionality: Your website should load quickly and function smoothly. Slow or buggy websites frustrate users and can make them leave before taking any action.

The big change it made

The website redesign had a spectacular impact on EVH Real Estate's outcomes:

Increase in Conversion Rate: It jumped from 1.2% to an impressive 4.8%, representing a 300% increase.

ROI on Ad Spend and Social Media: Improved by 372%, demonstrating not only a higher effectiveness in lead generation but also an optimization in advertising investment.

Brand Perception: The new website has positioned EVH Real Estate as a trustworthy and high-caliber entity, aligned with the best real estate agencies in Dubai.

Reduction in Cost Per Lead: The redesign reduced the cost per lead by 75%, significantly lowering marketing expenses while increasing lead quality.

Action step:

Want us to analyze this for you and discover your digital potential? Let me do a free audit on your website, I’ll analyze traffic, trust and conversions, give you a rating and a suggestion to find key points of improvements.

Do you want
more leads?

Hey, in Propphy we're determined to make a business grow. My only question is, will it be yours?

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Hear it from them

Ather Hashmi
Owner of Roal Oak Properties

Prophhy’s team has truly impressed with their vibrant energy, creative prowess and unwavering customer focus. Working with them has been a delight, and I recommend Propphy to anyone seeking innovative and standout website design. Their out of the box approach is commendable, and I’m confident others will find their services just as exceptional as I have.

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22.01.2024
Maegan Morton
Owner of Morton Real Estate

What an amazing team to work with! They have made the entire process of designing a website hassle-free and extremely professional. They are currently working on my website and I can’t wait for it to be finished. They communicate effectively throughout the entire process, so you are never left wondering what comes next. They charge reasonable fees and operate with honesty and integrity. I will be recommending them anytime I am asked about my website!

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15.03.2024
Hamoodash Alameri
Owner of G1 Real Estate

Working with Propphy and their talented team, led by Mr. Juan, for our company website (www.G1RealEstate.ae) was an exceptional experience. Their attention to detail, professionalism, and expertise were evident from the start. Mr. Juan's technical knowledge and creativity brought our vision to life, resulting in a visually stunning and user-friendly website. The team's communication and post-launch support were commendable. We are thrilled with the end result and highly recommend Propphy for website development.

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18.04.2024

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