Propphy Blog

Personalization in Marketing Automation: 1:1 CX Guide

Learn how to use personalization in marketing automation to deliver 1:1 customer experiences, boost engagement, conversion, and long-term loyalty.

Competitive Brand Analysis: Step‑by‑Step Guide

Learn how to run a competitive brand analysis, compare rivals, find white space, and turn insights into a real market advantage.

Pros and Cons of Major Social Platforms in 2025

Discover the pros and cons of major social media platforms to decide which networks are worth your time for business and personal use.

Real Estate Brand Audit: Fix Gaps & Win More Deals

Learn how to run a real estate brand audit, tighten your UVP, fix marketing gaps, and turn your brand into more listings and closed deals.

Write Real Estate Blog Posts That Practically Write Themselves

Learn simple systems and templates to create real estate blog posts fast, boost local SEO, and turn everyday client questions into leads.

Best Email Marketing Tools for Real Estate in 2025

Compare top email marketing software for real estate agents and brokerages in 2025, including CRM‑integrated tools, automation, SMS and video.

How to Rank for Specific Keywords: A Data-Driven SEO Guide

Learn how to rank for specific keywords with this data-driven SEO playbook covering research, on-page SEO, site structure, and link building.

Personal Brand Statement in Real Estate: Stand Out Fast

Learn how to write a powerful real estate personal brand statement that attracts ideal clients, builds authority and grows your business.

Personal Brand Statement Real Estate: Agent Guide

Learn how to write a powerful personal brand statement for real estate and attract ideal buyers and sellers with clear, niche-focused messaging.

Google Analytics for Real Estate: GA4 Guide for Agents

Learn how real estate agents use Google Analytics 4 to track leads, optimize funnels, improve SEO, and boost ROI from websites and marketing.

Real Estate Brand Storytelling: Strategies That Win Clients

Use real estate brand storytelling to humanize your brand, build trust, stand out, and convert more leads across web, social, video, email, and ads.

Real Estate Customer Service: Earn Trust & Win Listings

Your complete real estate customer service playbook to communicate proactively, price right, win listings fast and turn clients into loyal referrers

Grow Your Google Business Profile Audience in 2025

Grow your Google Business Profile audience in 2025 with a local SEO playbook: categories, services, posts, photos, reviews, Q&A, UTMs, and tracking.

Google Top Ranking Factors 2025: Actionable SEO Guide

Learn Google’s top ranking factors for 2025: coverage, E-E-A-T, links, UX, intent, schema, and local. Actionable checklists and a 90-day SEO roadmap.

Real Estate Marketing Toolkit: Win Listings & Leads

Build a modern real estate marketing stack. Tools and workflows to win listings, generate leads, and automate follow‑up with SEO and CRM.

Real Estate Interview Questions 2025 (With Answers)

Top real estate interview questions for 2025 with sample answers for residential, commercial, and entry-level roles, plus a 30/60/90-day plan.

Best Real Estate CRM Email Campaigns 2025: Tools & Playbooks

Compare top real estate CRMs for email in 2025 and build high-converting campaigns with segmentation, automation, property alerts and proven playbooks

Real Estate Target Audience: Identify, Reach, Convert

Learn how to define your real estate target audience, craft persona-driven messaging, choose the right channels, and measure results to boost ROI.

How to Get Referrals From Past Clients—Without Being Pushy

Build a non-pushy referral system. Get referrals from past clients with proven scripts, timing triggers, assets, and CRM tracking to grow revenue.

New Client Onboarding Checklist: 5 Steps + Templates

Win new clients with a proven onboarding checklist: contracts, kickoff, access, quick wins, cadence, plus templates for agencies, SaaS, and real estate.

Real Estate Blog Posts: Rank on Google & Convert Leads

Learn how to create real estate blog posts that rank and convert: niches, content pillars, on-page SEO, E-E-A-T, CTAs, and a 4-week launch plan.

2025 Guide: 6 Post Types for Social Media Strategy ROI

Discover 6 social media post types for 2025 with examples, best practices, and metrics to grow reach, engagement, trust, and ROI across IG, TikTok.

Real Estate Community & Neighborhood Guide: SEO Playbook

Learn how to build SEO‑ready neighborhood guides that win leads. Framework, templates, and a Dubai communities case study for buyers and investors.

A-List Playbook: Launch a Real Estate Checklist Series

Turn checklists into a binge-worthy real estate series. Trailer, episode guide, cast roles, distribution, and templates to launch Season 1.

Real Estate Marketing KPIs: 2025 Playbook & Formulas

Track the real estate marketing KPIs that predict deals in 2025: CPL/CPQL, conversion, ROAS, CAC, LTV. Get formulas, benchmarks, and a 30-day plan.

Real Estate Lead Magnets 2025: Ideas, Templates & Strategy

Hyperlocal, interactive real estate lead magnets for 2025: ideas, landing pages, promotion, and nurture workflows for buyers, sellers, investors.

Real Estate CRM Lead Nurturing 2025: Convert Leads

Turn real estate leads into clients with CRM-driven nurturing in 2025: segmentation, AI automation, omnichannel follow-up, scripts, KPIs, and workflows.

Storytelling in Real Estate Marketing: Connect & Convert

A proven playbook for real estate storytelling: frameworks, listing copy, video ideas, captions, and email templates to connect, stand out, and close.

ChatGPT for Real Estate Agents: Listings, Marketing & Leads

Learn how agents use ChatGPT for MLS listings, social, email, ads, and lead gen. Get prompts, workflows, and a 60-day rollout plan.

7 Benefits of Adding Testimonials to Your Website

Boost trust, conversions, and SEO with testimonials. Learn placement, video reviews, schema, and collection tips to turn social proof into revenue.

Generate Real Estate Listing Leads: The Modern Playbook

Learn how to generate real estate listing leads with SEO, ads, FSBO/expired outreach, retargeting, events and AI automation to win more listings fast.

50+ Real Estate Follow-Up Email Templates for Agents

Copy 50+ real estate follow-up email templates with subject lines, cadences, and CRM tips for buyers and sellers. Boost opens and replies fast.

Real Estate SEO for Beginners: The Complete Guide

Real estate SEO made simple: rank in local search, grow organic traffic, and convert leads with a step-by-step plan for content, GBP, speed, and links.

Types of Real Estate Marketers: Archetypes & 90-Day Plans

Discover 5 types of real estate marketers. Pick your archetype, build a channel mix, and run 90-day plans with KPIs for a predictable pipeline.

Press Release Benefits and How to Write a Press Release

Learn press release benefits and how to write newsworthy releases that earn coverage: template, timing, distribution, SEO tips, and mistakes to avoid.

Real Estate Marketing Goals 2025: Data-Backed SMART Guide

Set SMART real estate marketing goals for 2025. Improve lead quality, win listings, diversify channels, boost SEO/PPC, and execute a 90-day plan.

Real Estate Branding Guide: Strategy, Identity & Demand Gen

Learn real estate branding: positioning, visual identity, website SEO, content, and demand gen for agents, teams, brokerages, and developers.

Do Site Changes Affect Google Rankings? Real Estate SEO

Learn how redesigns, migrations, and updates impact Google rankings—and how 301s, solid UX, and faster pages protect SEO for real estate sites.

How to Create Winning B2B Sales Presentations: 2025 Guide

Build B2B sales presentations that close with OPA/SCR frameworks, a 6-slide outline, ROI storytelling, design tips, and demo scripts in this 2025 guide.

Create an SEO-Friendly Real Estate Neighborhood Guide

Build a hyperlocal real estate neighborhood guide that ranks and converts. Step-by-step SEO, IDX integration, visuals, and Fair Housing-safe tips.

10 Ways to Reduce Your Website’s Bounce Rate (GA4)

Cut bounce rate in GA4 with 10 proven tactics: faster load, intent match, mobile UX, cleaner nav, clear CTAs, and measurement. Tools + checklist.

Real Estate Marketing Automation: AI-Powered Playbook

AI real estate marketing automation: capture leads 24/7, speed to lead, personalize drips, optimize SEO/ads, track ROI without losing human touch.

Real Estate Manager Guide: Skills, Systems & 90-Day Plan

Master people, process, property, and profit. Property management skills, SOPs, KPIs, AI, and a 90-day plan to cut friction, boost retention, grow NOI

Real Estate Captions: Instagram Templates, Hooks & CTAs

High-converting real estate captions: hooks, CTAs, templates, and tips for Instagram, Facebook & TikTok - plus AI prompts to drive showings.

Real Estate PR Strategy: Earned Media for Trust and Leads

Earned media drives trust and deal flow in real estate. Get a PR strategy, newsworthy angles, media kit checklist, KPIs, and UAE/Dubai guidance.

Real Estate Press Release Playbook: Win Coverage & Leads

Proven real estate press release playbook: headlines, timelines, assets, and newsroom SEO to earn coverage, backlinks, and qualified leads.

Lead Nurturing Emails for Real Estate: Sequences & Templates

Get the complete real estate email nurture playbook: proven cadences, drip sequences, templates, subject lines, and CRM triggers to convert leads.

Virtual Staging for Real Estate: Guide, Costs & Benefits

Discover virtual and AI staging: benefits, how it works, costs, pros vs. traditional, ethics, and tips to make real estate listings sell faster.

Client Satisfaction Surveys: Tools, Timing & Templates

Learn how to run client satisfaction surveys that get results: CSAT, NPS, CES explained, best questions, timing tips, tools, and copy-ready templates.

Create a Luxury Real Estate Brand: Step-by-Step Guide 2025

Build a luxury real estate brand in 2025: positioning, identity, site SEO, content, PR, and a white‑glove client experience.